Would you have bought Ruda shoes?

After his tiff with Adi Dassler, Fast Company reports that Rudolf Dassler contemplated launching a brand named RuDa (a short form of his name - using the same funda as Adidas). It seems he dropped it when someone thought it sounded awkward. Actually, I wouldn't have minded Ruda. It sounds more macho than Puma. The reason why I posted this stale fact is I found a nice quote in Fast Company. "It wasn't something that came out of research it was just something that was a gut feeling at the end of the day." That was a quote from Jochen Zeitz, CEO, Puma, summing up how he hit upon the now successful fashion strategy. I sneaked it in this blog as I am not exactly pro-research.